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We’ve always been told that in business, results are everything. But I beg to differ. Hear me out.

I believe relationships are the foundation for long-term growth and success in business. Without strong relationships, results may come, but they rarely last.

Here’s why relationships matter:

• Keeping great people on your team: People don’t leave companies; they leave poor relationships. Building trust, respect, and genuine connection with your team creates loyalty and engagement.

• The culture of a relationship-based company: A company grounded in strong relationships fosters collaboration, innovation, and resilience. It’s the kind of culture where people thrive and want to stay.

• Building relationships is the most important skill you can have: Whether it’s with your team, clients, or peers, your ability to connect authentically will set you apart.

Genuine Relationships are the basis of success

It’s not just about acquiring relationships;

it’s about maintaining, nurturing, and growing them. When you invest in people, success becomes a natural byproduct.

But here’s the catch: relationships aren’t transactional. Don’t approach them with the intent to “get” something. Instead, focus on getting to know the person. Build trust. Let the relationship develop naturally. That’s where the magic happens.

In my own journey, I’ve learned that when you prioritize people over outcomes, the results take care of themselves.

What do you think? Have relationships been a cornerstone in your business success? I’d love to hear your perspective.

Roxie Jorgenson

Roxie is a seasoned entrepreneur who built her first business at 19 and has since scaled multiple successful ventures. She understands that real success comes from authentic relationships and has spent years mastering business and leadership connections.

Beyond entrepreneurship, she is deeply involved in her community and currently chairs the NTCA Rural Broadband Association Board. With extensive experience in leadership and business growth, Roxie has coached countless professionals on cultivating meaningful connections that drive success. Her passion is helping others harness the power of authentic relationships to grow and lead with impact.

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